Why Ranveer Singh did not promote Dhurandhar: Marketer explains strategy

'Dhurandhar' marketing head explains why Ranveer Singh didn't promote the film: 'Ranbir Kapoor had 'Tu Jhoothi Main Makkaar before Animal released'

Aditya Dhar and Ranveer Singh's film Dhurandhar achieved remarkable box-office success, earning over Rs 1,300 crore globally. The promotional strategy included a unique decision to limit Ranveer's appearances during advertising efforts. Varun Gupta from Max Marketing explained the rationale behind this choice, emphasizing effective long-format promotional content. Despite initial criticisms regarding promotion, confidence remained intact among t…

Dhurandhar's marketing head Varun Gupta reveals why Ranveer Singh didn't promote film, recalls Aditya Dhar's calm reaction to criticism before release

Varun Gupta said the filmmakers chose to let Dhurandhar and its promotional assets speak for themselves, rather than have Ranveer Singh promote it.

Why Ranveer Singh did not promote Dhurandhar: Marketer explains strategy

Dhurandhar’s marketing team faced criticism before release, but Aditya Dhar’s trust and an unconventional campaign helped the film defy expectations at the box office.