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Why Psychographics and Predictive Data are Reshaping Marketing: AnalyticsIQ’s Anna Brantley – Beet.TV

Summary by Beet.TV - The Root to the Media Revolution
SAN JUAN, PR – In an age where attention spans are short and options are endless, consumers no longer respond to generic marketing messages. They want experiences that feel tailor-made — and brands that recognize this shift are setting themselves apart. Anna Brantley, chief revenue officer at AnalyticsIQ, said the key to unlocking this deeper engagement lies in data-driven personalization, with a focus on psychographics and predictive analytics.…
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Beet.TV - The Root to the Media RevolutionBeet.TV - The Root to the Media Revolution

Why Psychographics and Predictive Data are Reshaping Marketing: AnalyticsIQ’s Anna Brantley – Beet.TV

SAN JUAN, PR – In an age where attention spans are short and options are endless, consumers no longer respond to generic marketing messages. They want experiences that feel tailor-made — and brands that recognize this shift are setting themselves apart. Anna Brantley, chief revenue officer at AnalyticsIQ, said the key to unlocking this deeper engagement lies in data-driven personalization, with a focus on psychographics and predictive analytics.…

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Beet.TV - The Root to the Media Revolution broke the news in on Monday, March 24, 2025.
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