US EditionWhy Psychographic Insights Strengthen Marketing Research
Summary by Michael Brito - Building Brands Online
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Why Psychographic Insights Strengthen Marketing Research
Psychographic insights go beyond what people buy. They explain how people think. In marketing research, these insights expose the beliefs, identities, values, and emotional drivers that shape behavior, not just the behavior itself. Psychographics in Modern Marketing Strategies Psychographics, which focus on lifestyle, values, interests, and personality traits, are increasingly used alongside demographics to create more nuanced user personas an…
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