Why not «prio.swiss»? Why not «Swiss sick»?

Does the name «prio.swiss» mean something to you, dear reader? Hardly. «prio.swiss» is the latest example of an association that has gained a strange name. For more than 100 years there was the «concordat of the Swiss Health Insurance Fund (KSK)». It was clear to everyone that it was the health insurance association. Until the leaders came up with the idea to convert the concordat 2002 into «santésuisse». And until several large health insurance…