Why is Lead Generation Important in Marketing?

Lead Generation for Rental Properties (Find Great Tenants)

Vacant units can be a landlord’s nightmare, draining cash fast and sparking sleepless nights. But what if you could turn this stress into success? The key lies in mastering lead generation for rental properties. Lead generation seems simple enough to define: It’s the process of filling the sales funnel with marketing data. The goal is to achieve broad exposure, precise targeting, and responsive follow-up. If you can accomplish these goals, you’l…

Why is Lead Generation Important in Marketing?

How do you determine the effectiveness of your marketing campaigns? Is it the number of views they receive? Or maybe it’s the number of shares they get. While these metrics can help determine the efficiency of your topics and content, it doesn’t speak much on performance. It’s critical to look at conversion rates to prove your content works. This is why 67% of companies use lead generation as the sole metric to determine content success. Let’s t…