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Top TurboTenant News

Why is Lead Generation Important in Marketing?

United States · United States

Why is Lead Generation Important in Marketing?

How do you determine the effectiveness of your marketing campaigns? Is it the number of views they receive? Or maybe it’s the number of shares they get. While these metrics can help determine the efficiency of your topics and content, it doesn’t speak much on performance. It’s critical to look at conversion rates to prove your content works. This is why 67% of companies use lead generation as the sole metric to determine content success. Let’s t…See the Story

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