US EditionWhy is a Customer Data Strategy a Competitive Edge?
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Why is a Customer Data Strategy a Competitive Edge?
Why is a Customer Data Strategy a Competitive Edge? EM360 Tech Mon, 04/14/2025 - 13:29 Customer Master Data Management (CMDM) as Matthew Cawsey, Director of Product Marketing at Stibo Systems describes, "about having a master record of a customer, as opposed to many organisations where customer data gets created and authored in potentially dozens of different CRMs, ERPs, and finance systems.”He explains businesses have multiple versions of custo…
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