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Why Have There Been so Few Easter Egg Adverts on TV This Year? Reason Revealed

New regulations effective this year prohibit advertisements for products high in fat, salt, and sugar before 9pm, resulting in far fewer Easter egg ads on UK TV channels this season.
Current regulations rely on a nutrient profiling model created in the early noughties to assess whether a product is "junk." Officials said on Wednesday they likely will adopt a newer model banning a wider range of high-fat, salt, and sugar products.
Research conducted for The Guardian found that TV advertising spending by confectionery and snacks brands almost halved year-on-year between October and February, with overall ad spend down at least 15% year-on-year.
Fran Bernhardt of campaign group Sustain said "Aside from a few tweaks to adverts, this Easter will be much like Easters before," arguing brand advertising loopholes allow companies to continue promoting unhealthy products.
Meanwhile, a spokesperson for ISBA, the Incorporated Society of British Advertisers, said "successive governments have treated bans or restrictions as a silver bullet," while media sources note billboards and radio have benefited from the TV ad restrictions.

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