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Why generic value propositions fail in specialized markets
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Why generic value propositions fail in specialized markets
When I moved from running a product marketing agency into the specialized world of aviation, I arrived with a toolkit I believed was foolproof. I had helped dozens of businesses across fintech, SaaS, consumer goods, and non-profits build their go-to-market strategies from scratch. I had the refined frameworks, the confidence, and the scars to prove it.Barely a week into the job, I began working on AI software for airline fuel efficiency, with on…
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