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Why Expedia Won't Hold Back Chatgpt's Travel Ambitions
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The emergence of artificial intelligence agents in the travel planning and booking process is forcing major players in the sector to redefine their strategies. While some companies are exploring how to protect their traditional traffic and conversion flows, Expedia has opted for a different approach: actively collaborating with assistants like ChatGPT instead of trying to block them. This decision stems from a clear premise: for Expedia, resisti…
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