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Why e-commerce brands have the processes but lack the resources to execute personalization programs

Summary by tearsheet.co
Despite recognizing personalization's value, only 50% of organizations have established dedicated personalization teams with proper expertise.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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Why e-commerce brands have the processes but lack the resources to execute personalization programs

Despite recognizing personalization's value, only 50% of organizations have established dedicated personalization teams with proper expertise.

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tearsheet.co broke the news in on Tuesday, June 3, 2025.
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