Philippine Airlines Turns Pre-Flight Safety Video Into Filipino Telenovela with BBDO Guerrero

Philippine Airlines turns pre-flight safety video into Filipino telenovela with BBDO Guerrero

Philippine Airlines (PAL) has reimagined the familiar pre-flight safety video as something few would expect: a full-fledged Filipino telenovela. Titled “The Safetynovela,” the campaign, created by BBDO Guerrero Philippines in collaboration with Arcade Film Factory, blends entertainment and education in unmistakably Pinoy fashion.

Why Does This Airline Safety Video Have Over 5 Million Views?

Airline safety videos are mandated, and crew instructions are rarely something passengers look forward to. Perhaps that’s the reason airlines have been upping their game over the past decade. Asian carrier Philippine Airlines is the latest to join the ranks with a charming, dramatic in-flight safety video. It is so entertaining that it has garnered more than 5.6 million views on YouTube since Dec. 31, 2025. Without giving away any spoilers, the …

A Telenovela Unfolds in Philippine Airlines’ Safety Video

It's hard to get passengers to pay attention to in-flight safety videos. So Philippine Airlines gave theirs a telenovela twist. Clocking in at over 6 minutes, the film from BBDO Guerrero rolls out important safety procedures along with a love triangle. The "Safetynovela" features many of the country’s top destinations, including Bohol, Boracay, Pangasinan, Malcapuya