Why CVS Media Exchange Believes Collaboration, Not Competition, Will Define Retail Media’s Next Era – Beet.TV

Making Retail Media More Personalized With AI

Retail media is an incredibly powerful tool for influencing purchasing behavior at or near the point of sale (POS), which is why it’s such a valuable asset for retailers and a sought-after marketing channel for brands. However, retail media also faces a consistent challenge: attribution. This difficulty linking sales to ad spend has led CPG […]

Why CVS Media Exchange Believes Collaboration, Not Competition, Will Define Retail Media’s Next Era – Beet.TV

CANNES – In an advertising landscape flooded with more than 250 retail media networks, how will contenders stand out? CVS’ own retail media division believes pairing online community conversation with purchase history can unlock high-intent moments with a “three dimensional” web of influence. Its goal is to create a “win-win-win” for consumers, brands, and media partners by leveraging unique data and technology in tandem, said Paul Lentz, execut…