US EditionWhy Customer Insights Drive Sales and Product Strategy
Summary by Michael Brito - Building Brands Online
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Why Customer Insights Drive Sales and Product Strategy
Customer insights are more than research findings. They are the informed understandings of what your buyers need, expect, and struggle with. And in B2B environments, where decisions involve multiple stakeholders, long sales cycles, and significant investments, that insight is the difference between growth and guesswork. Customer insights for sales & product Customer Insights Drive Personalized Experiences and Higher Conversions: Adding persona…
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