Why Consumers Resist Marketing - Branding Strategy Insider

Why Consumers Resist Marketing - Branding Strategy Insider

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, this year, I want to share some snippets for your consideration. I hope they’re helpful. This week’s thought: Clutter is people’s first impression of marketing. This article is part of Branding Strategy Insider’s newsletter. You can sign up here to get thought pieces like this se…