Why Chinese Gen Z is abandoning search engines

Why Chinese Gen Z is abandoning search engines

Baidu and Google used to be the default: type in a keyword, hit enter, and scroll through a flood of links. But that’s changing. A recent study shows the term “Google” as a verb is going out of style. Today, younger users are more likely to just say “Search.” In China, the once-iconic phrase “Baidu it and you’ll know” has quietly faded from everyday use. For Gen Z in China, search has moved far beyond traditional engines. Instead, they’re turnin…