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Why Chinese Automakers Must Rethink Price Wars
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Why Chinese Automakers Must Rethink Price Wars
At an auto show, visitors view the newly launched models on display. (Photo/Ju Huanzong) Chongqing - At the 32nd China-SAE Congress & Exhibition on Oct. 22, Zhu Huarong, Chairman of China Changan Automobile Group, called on Chinese automakers to avoid destructive price wars, a message he has repeatedly emphasized in public. China’s auto industry is locked in an intense price war that began in 2023 and continues to reshape the market. Nearly all …
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