Why Canva doubled down on a musical to hype its new products

Why Canva doubled down on a musical to hype its new products

Last year, when Canva used a rap song to promote its new suite of products for businesses, the reaction online was about what you’d expect.  “Call 911 I’m having a cringe overdose.” “This is Lin-Manuel Miranda’s fault.” The performance at Canva’s annual summit, Canva Create (Disclosure: Fast Company is a Create media partner), reminded many of corporate musical escapades of the past, like Bank of America’s adaptation of U2’s “One” back in 2006, …