Why AI can’t handle all content needs

Why We Partnered with the Best Editors — and Then Trained Them on AI

Ask AI anything and it will confidently respond. It’ll plan your workouts, take meeting notes and redesign your living room, but are the results good quality and without mistakes? For low-stakes items, you’re probably willing to find out. But when it comes to career-defining moves, you might be wondering: Can AI alone do the job? Can it capture my brand’s essence, handle compliance, and create content that audiences connect with? At Contently, w…

Why AI can’t handle all content needs

Marketers are under pressure to produce more content in less time. AI tools promise to solve that. They can write fast, adapt to tone, and handle different formats. But speed doesn’t always equal trust.Across industries, there’s growing concern about how reliable AI-generated content really is. It’s often vague, misses important context, and doesn’t back up claims with clear sources. And that’s where marketers should pay attention.One clear exam…