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Why ADWEEK’s tech team was happy to be bored during the Super Bowl
Summary by Press Gazette
1 Articles
1 Articles
Why ADWEEK’s tech team was happy to be bored during the Super Bowl
For US media trade title ADWEEK, the Super Bowl is its Super Bowl. ADWEEK chief strategy officer Mike Beyman explained that as well as being the pinnacle of US sport: “It’s also the biggest moment of the year for advertisers. The advertising oftentimes is as watched and engaged with as the actual big game itself.” Providing analysis and coverage of all that marketing is an all-hands-on-deck effort for the 100-strong ADWEEK team on a day that it …
Coverage Details
Total News Sources1
Leaning Left0Leaning Right0Center1Last UpdatedBias Distribution100% Center
Bias Distribution
- 100% of the sources are Center
100% Center
C 100%
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