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Why 2025 is the year of the creator in Hollywood

Summary by Business Insider
Mark Rober is the latest YouTube star to get a Netflix deal.Rich Storry/Getty Images2025 is the year of the creator in Hollywood.YouTube is the top TV service, while Netflix and others look to sign influencers.The convergence of Hollywood and the creator economy could lead to new formats.2025 will go down as the year that YouTube, not Netflix, officially became the streamer to beat in Hollywood. The reason: creators have become the new titans in…

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Business Insider broke the news in United States on Wednesday, August 27, 2025.
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