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Why 1440 prefers CPMs for its newsletter business over other pricing models

Summary by Digiday
As the newsletter company 1440 leans into advertising, it is prioritizing the CPM pricing model over other models such as CPCs or CPAs.

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Why 1440 prefers CPMs for its newsletter business over other pricing models

As the newsletter company 1440 leans into advertising, it is prioritizing the CPM pricing model over other models such as CPCs or CPAs.

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Digiday broke the news in on Wednesday, March 26, 2025.
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