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‘Cool’ People Tend to Have These Six Things in Common, Study Finds

  • In a 2025 publication, researchers identified six personality traits that consistently define "cool" individuals across diverse cultures worldwide.
  • The study emerged from psychology experiments conducted between 2018 and 2022 with nearly 6,000 participants across 13 countries.
  • The research revealed that individuals perceived as cool are characterized by traits such as sociability, a pleasure-seeking nature, influence, a willingness to take risks, openness to new experiences, and independence, setting them apart from qualities associated with being good.
  • Todd Pezzuti noted that it was unexpected to find the same traits consistently appearing across different countries, underscoring a cultural uniformity.
  • The study implies coolness maintains social importance by inspiring change and challenging norms, influencing social behavior and cultural dynamics globally.
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‘Cool’ people tend to have these six things in common, study finds

An international team of researchers may have just cracked the code for what makes someone “cool.”

·Atlanta, United States
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In a world dominated by social networks, where being cool seems to be a collective obsession, a fundamental question follows in the head of many people: what does it really mean to be a cool person, this is decoy, legal and admired? Is it the same as being a good person? Or are they concepts different? I am not a fan of foreigners, but... The post Crusoe: Study reveals 6 features of what it is ‘cool’ – and it is not only charisma appeared first …

·São Paulo, Brazil
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The findings offer new perspectives on how certain traits influence the formation of social hierarchies

An International Study Reveals Common Traits of People Who Are Thought to Be Cool

An international team of researchers may have identified the code of what makes someone “cool” (legally). No matter where you live, personality traits that become someone’s “cool” seem to be consistent in all countries, according to the study, published this week in the Journal of Experimental Psychology. Researchers have found that, compared to people who are considered “good”, those considered “cool” are perceived as more abstract, hedonists, …

·Brazil
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The Independent broke the news in London, United Kingdom on Friday, July 4, 2025.
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