US EditionGlobal Study Identifies Six Universal Traits That Define ‘Cool’ People
UNITED STATES, JUL 4 – The study finds six key personality traits define coolness globally, highlighting its role in social influence and cultural change, based on nearly 6,000 participants, researchers said.
- Between 2018 and 2022, researchers carried out psychological studies involving nearly 6,000 participants from twelve different countries to explore the concept of coolness.
- The study aimed to clarify coolness’s role in social hierarchies by identifying traits that distinguish cool people from good people.
- Researchers found that coolness involves six key traits—extroverted, hedonistic, powerful, adventurous, open, and autonomous—that are consistent worldwide.
- A co-lead researcher emphasized that while the concept of coolness has changed throughout history, it remains sharp and retains its cultural significance.
- The findings suggest coolness, distinct from goodness, helps explain social ordering and cultural change, but pursuing coolness may bring risks and social challenges.
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40 Articles
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