US EditionWho’s Afraid of the Big, Bad CMO? How Comms Pros Can Bridge the Marketing Gap - W2 Communications
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Who’s Afraid of the Big, Bad CMO? How Comms Pros Can Bridge the Marketing Gap - W2 Communications
During the RSA Conference I overheard a casual conversation between two pretty senior public relations agency professionals. The topic? Fear of discussing the value of communications with the Chief Marketing Officer (CMO). I giggled at first, being an almost tenured marketing executive, and then considered interrupting to explain that they have a huge opportunity to make their voices heard with the CMO because of how much the buying cycle has ch…
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