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Who Is Behind Shein, the Enigmatic Chinese Empire that Shakes the Fashion Industry?
Summary by El Economista
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1 Articles
With a net worth of $9 billion, Chris Xu, also known as Xu Yangtian, is a controversial and enigmatic figure of whom not much is known.In 2008, and without previous experience in the fashion industry, she founded Shein in Nanjing, China.The original idea was simple but ambitious: take advantage of the international demand for Chinese products.So SheInside was born, a platform dedicated exclusively to the sale of wedding dresses.The real leap cam…
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