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‘Who approved this!?’ Twice-collapsed Jeanswest jeered on Instagram and Reddit over ‘AI slop’

Jeanswest used AI-generated images for online promotion after closing all 90 stores by June 2025, drawing criticism for misleading customers and damaging brand trust.

As internet-watchers improve at recognising AI-generated content, the once-Australian retailer has become a case study for how brands can erode trust and loyalty.

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Sydney Morning Herald broke the news in Sydney, Australia on Thursday, January 15, 2026.
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