US EditionWhich Next Gens Have Spending Power? - The Robin Report
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Which Next Gens Have Spending Power? - The Robin Report
Generation X has been the biggest spending consumer demographic in the world since 2021. Gen X is also called “The Invisible Generation,” as journalists often neglect them to focus on new(er) and shin(ier) millennials and Gen Z. Not to mention that it is the smallest generation in numbers sandwiched between boomers and their children. For decades, Generation X has been ignored because they were perceived to have little influence. …
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