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When Perception Isn’t Reality: New Market Force Data Reveals the Hidden Cost of Customer Blind Spots in QSR
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When Perception Isn’t Reality: New Market Force Data Reveals the Hidden Cost of Customer Blind Spots in QSR
Strong customer sentiment doesn’t always translate to strong execution, and that gap can erode market share and brand trust. PEACHTREE CORNERS, Ga. — For years, restaurant brands have relied on customer satisfaction and survey data as the ultimate measure of success. But new research from Market Force Information® reveals a costly truth: what customers say about a brand often differs from what actually happens in-store, and that gap can have ser…
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