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When passion isn’t enough to save your business: What I learned from two business closures

Serial entrepreneur Shelley Cox reflects on the lessons she learned from two closed businesses – and questions whether every business needs to “succeed” to be worthwhile. Hi, I’m Shelley – an ever-optimistic small business owner in the Barossa Valley, South Australia. After a 20-year winemaking career, and with two young, boisterous boys and a busy life, I needed a change. So, I jumped headfirst into launching two business ventures, pouring in m…
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Inside Small Business broke the news in on Friday, July 18, 2025.
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