When is a Gruffalo, not a Gruffalo? When he’s an unlicensed wooden sculpture in Orrest Head, Windermere

When is a Gruffalo, not a Gruffalo? When he’s an unlicensed wooden sculpture in Orrest Head, Windermere

Published Unsurprisingly, perhaps, given the continuing success of The Gruffalo, the author, Julia Donaldson, and the illustrator, Axel Scheffler, have registered their scary, but not really scary friend as a trademark. In an excellent example of enhancing the copyright of their creation by also registering trademarks, Donaldson and Scheffler, and no doubt their advisers, have shown how to in…