US EditionWhatsApp Launches Ads in Status Updates, Channel Subscriptions
- On June 16th, 2025, WhatsApp officially launched ads within its Status updates along with Promoted Channels and channel subscriptions in the Updates tab.
- Meta resumed its original monetization plan by adding ads to WhatsApp's Status after previously postponing ad integration due to user privacy concerns.
- The new features allow users to discover businesses, start conversations from tappable links in Status ads, and support creators via subscription Channels marked with diamond icons and moderated for safety.
- WhatsApp explained that users will have the opportunity to discover businesses and initiate chats with them regarding products or services highlighted in Status updates, with advertisements targeted using limited information such as location and user interactions.
- These ad integrations mark WhatsApp’s shift toward a media platform model, relying on user tolerance since ads and Status cannot be fully disabled, while private chats remain end-to-end encrypted.
36 Articles
36 Articles
Now Ads will be visible in WhatsApp Status section, know about the new updates of Meta, subscription model and its impact on users.
WhatsApp ads are here
For years, WhatsApp felt like a safe space; there were no pop-ups, no tracking, and no creeping ads while you chatted about dinner plans or shared baby photos. It was just messages, clean, encrypted, and totally yours. WhatsApp is now officially rolling out ads. Not in your conversations yet, but somewhere many users visit daily without thinking twice, the status tab. That’s where the shift begins… Source
WhatsApp began to implement new features within its new tab, which marks a significant change in the way the app handles interaction with commercial content. Among these functions are the introduction of ads in states, the activation of payment subscriptions for channels and the promotion of channels within the platform directory. These updates will not alter the experience of users who use WhatsApp exclusively to chat. According to Meta, the co…
WhatsApp to roll out 3 new monetisation features within its Updates tab over the next few months
SAN FRANCISCO: WhatsApp is set to roll out three new monetisation features within its Updates tab, including paid channel subscriptions, promoted channels in the Discovery directory, and ads in Status, the app’s version of Instagram stories, AFP reported. Meta’s vice president of product management, Nikila Srinivasan, said the updates will be introduced slowly over the […] The post WhatsApp to roll out 3 new monetisation features within its Upda…
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