What’s interest consumption, and why are Rednote and Goofish fighting over it?

What’s interest consumption, and why are Rednote and Goofish fighting over it?

Key takeaways: Rednote has been leveraging its interest communities since its rebrand with new features and campaigns. Goofish, on the other hand, is leveraging hobby-based trading to tap into interest consumption. Other platforms, such as Dewu, are also trying to get on the bandwagon as Chinese consumers shift from “rational consumption” to “emotional” and “interest” consumption. Earlier this month, Rednote (小红书, Xiaohongshu) underwent a major…