US EditionCadbury Reveals Two New Flavours of Classic Chocolate Bar - Liverpool Echo
UNITED KINGDOM, JUL 23 – Cadbury introduces Salted Caramel and Chopped Hazelnut bars to modernize Bournville and attract dual-category buyers representing 25% of UK households, priced at £2.20 each.
- In UK supermarkets, two new Bournville bars will be hitting shelves later this month, featuring chopped hazelnut and salted caramel flavours, Cadbury said.
- In June, Mondelēz International said it discontinued the Bournville fingers after five years on shelves, and Cadbury removed it earlier this year to make way for new products.
- In a nod to 1908, Bournville wrappers feature the original 'B' imprint, reflecting heritage, as New Food Magazine reported.
- According to Cadbury, the launch priced at £2.20 for a 100g bar is designed to attract milk chocolate buyers into the Bournville dark segment, targeting high-value dual-category shoppers.
- Amid broader confectionery trends, this week’s NPD shows a clear shift toward format innovation and flavour experimentation, with a multi-channel campaign running from August to October to broaden dark chocolate appeal.
Insights by Ground AI
Does this summary seem wrong?
19 Articles
19 Articles
Cadbury releases two new Bournville flavours as shoppers race to to buy them - The Mirror
Lovers of Cadbury's Bournville can now try two new exciting flavours of the dark chocolate bar. Many are racing to buy them as they've already been spotted on one supermarket's shelves
·London, United Kingdom
Read Full Article
Coverage Details
Total News Sources19
Leaning Left2Leaning Right2Center11Last UpdatedBias Distribution73% Center
Bias Distribution
- 73% of the sources are Center
73% Center
13%
C 73%
13%
Factuality
To view factuality data please Upgrade to Premium
