Marketing as a Linear Scale

The digital economy is experiencing a paradigm shift: Artificial intelligence is moving from the efficiency-enhancing tool to the center of the corporate strategy. Pioneers such as Duolingo and Shopify make "AI-First" a guideline – and show that there is more than one marketing buzzword behind it. Waiting is not an option.

Marketing as a Linear Scale

We know the marketing funnel analogy. It’s neat, simple, easy to understand. And it’s useful to explain the concept of volume. But when planning marketing actions I find that the funnel is limiting, we need something that clearly positions marketing activities and helps prioritize them in terms of resource investment. A scale where every activity in marketing can be placed somewhere along it.

AI Is Driving a Necessary Shift in Content Strategies - The Times USA

INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE. Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Chris Rodgers of coloradoseopros.com. Price and Rodgers discussed: Artificial Intelligence is transforming how content is created, discovered, and consumed—forcing brands and creators to rethink their strategies. Traditional keyword-driven content is becoming obsolete as AI tools priori…

The Impact of AI Systems for Enterprises - Skope Entertainment Inc

The advent of artificial intelligence (AI) has introduced a new era of innovation and efficiency in the business world. Enterprises across various industries are rapidly adopting AI technologies to gain a competitive edge and transform their operations. AI systems are not just automating routine tasks but also offering insights and capabilities that were previously unattainable. The potential benefits are enormous, ranging from enhanced decision…

How AI is changing the world of marketing, business and decision-making processes.

What Will Happen To Marketing In The Age Of AI

By Faiz Alavi and Adi FarhanAs the digital age reshapes at lightning speed, Artificial Intelligence (AI) is transforming industries across the board—marketing is no exception. With businesses increasingly turning to AI-powered tools, the marketing landscape is undergoing rapid change. Here’s a comprehensive look at how AI is revolutionising the industry and what it means for the future. The Growing AI Market The global AI market is experiencing …