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What The "Retrostreaming" Trend Means To Radio (And Why Ignoring It Could Prove To Be A Critical Error)
Summary by Jacobs Media Strategies
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What The "Retrostreaming" Trend Means To Radio (And Why Ignoring It Could Prove To Be A Critical Error)
Earlier this week, JacoBLOG examined what 20 years of Spotify has wrought. Today's article marries that post to new data from Luminate that shows a growing lean toward nostalgia among streaming awudio brands. Tastes are changing and there are implications for radio. There is a new trend we're calling "retrostreaming" that speaks to this sweeping change.
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