What the future holds for marketing: hyper-personalization, industrialization & the battle for brand relevance #Analytics #MarketingAnalytics #WebAnalytics #BusinessAnalytics

What the future holds for marketing: hyper-personalization, industrialization & the battle for brand relevance #WebAnalytics #BusinessAnalytics

Gazing into their crystal balls were Chris Moody, global ECD at Landor; Zoe Eagle, CEO at Iris London; Dirujan Sabesan, CMO at Wingstop; Simon Dawson, chief revenue officer at Outra; and Dom Boyd, managing director at Kantar, the market-leading data and analytics firm. The wide-ranging conversation covered AI-driven creativity, the industrialization of marketing, brand effectiveness, personalization, and the ethical implications of data and wha…

What the future holds for marketing: hyper-personalization, industrialization & the battle for brand relevance #Analytics #MarketingAnalytics #WebAnalytics #BusinessAnalytics

With a future being shaped by seismic shifts in technology, creativity, and consumer expectations, marketing will look, feel and act very differently in 2035. Predicting the marketing trends a decade from now was the focus of the final panel at The Drum Predictions 2025. Gazing into their crystal balls were Chris Moody, global ECD at Landor; Zoe Eagle, CEO at Iris London; Dirujan Sabesan, CMO at Wingstop; Simon Dawson, chief revenue officer at O…