What swag can say about the Jewish moment we’re in

What swag can say about the Jewish moment we’re in

For the past year and a half, like so many small businesses in Israel, we’ve been living day-to-day in the shadows of war; balancing survival with service, grief with grit. We at Let’s Bench, a modest Israeli business known for producing personalized benchers and Jewish print products, found ourselves in a moment of reckoning: How do we continue to serve the global Jewish community meaningfully when everything at home feels so unstable? The answ…