The Power of Media in Personal Branding: How Joseph Gonzalez Uses His Media Company to Build Influence

The Power of Media in Personal Branding: How Joseph Gonzalez Uses His Media Company to Build Influence

Business leaders have a new challenge. In addition to differentiating their organization in the marketplace by building a strong corporate brand, they now must also build relationships with prospective customers by creating and maintaining a personal brand. “Personal branding is critical because people do business with people, not just companies,” explains Joseph Gonzalez, Founder and CEO of Level Up Insurance and Engage Media. “As a business le…

Endless FOMO and pointless scrolling, social media is actually the most addictive thing you'll find out there

The power of influence

Social media has become a staple in many people’s lives and has become one of the most used platforms for teenagers to spread eating entertainment. Users can scroll for hours, watching video after video. With the extensive amount of media consumed, users tend to find themselves influenced by the actions of the creators they watch,...