US EditionJapan's Troubled Automaker Nissan Banks on Hybrid EV Technology
- On May 26, 2025, Nissan tested its e-Power electrification technology on the Qashqai model at its Grandrive facility near Tokyo.
- Nissan, a money-losing automaker based in Yokohama, is banking on e-Power, a hybrid system with a gasoline engine and electric motor, to achieve a turnaround after a $4.5 billion loss.
- Unlike the Prius, e-Power vehicles always run on the EV battery without switching between motor and engine, providing a quiet, smooth ride without needing external charging.
- Nissan offered e-Power on the Qashqai in Europe and Note in Japan, plans to launch an upgraded version in the new Rogue in the U.S., and pursues cost cuts and lineup changes under CEO Ivan Espinosa.
- Analysts warn Nissan risks running out of cash without a strong seller or partner as the company reduces workforce and plants in an ambitious recovery amid U.S. Tariff challenges.
33 Articles
33 Articles
Nissan bets on its hybrid EV to drive a comeback
Money-losing Japanese automaker Nissan is banking on its latest “e-Power” technology for a turnaround.A kind of hybrid, e-Power comes equipped with both an electric motor and gasoline engine, much like the Toyota Motor Corp. Prius. It’s different from a Prius in that it doesn’t switch back and forth between the motor and engine during the drive.That means the car always is running on its EV battery, ensuring a quiet, smooth ride.“Nissan has a pr…
Former top execs of struggling Nissan got $4.5 mil severance pay
Four former Nissan Motor Co. top executives including ex-President and CEO Makoto Uchida received a combined total of 646 million yen ($4.5 million) for leaving top roles at the embattled Japanese automaker, a general shareholders' meeting notice showed Tuesday. The large payouts may draw investor ire at the June 24 meeting, after Uchida stood down in March following unsuccessful merger talks with Honda Motor Co. and with the company planning to…
Troubled automaker Nissan banks on hybrid EV technology
Money-losing Japanese automaker Nissan Motor Corp is banking on its latest “e-Power” technology for a turnaround. A kind of hybrid, e-Power comes equipped with both an electric motor and gasoline engine, much like the Toyota Motor Corp Prius. It’s different from a Prius in that it doesn’t switch back and forth…
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