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Japan's Troubled Automaker Nissan Banks on Hybrid EV Technology

  • On May 26, 2025, Nissan tested its e-Power electrification technology on the Qashqai model at its Grandrive facility near Tokyo.
  • Nissan, a money-losing automaker based in Yokohama, is banking on e-Power, a hybrid system with a gasoline engine and electric motor, to achieve a turnaround after a $4.5 billion loss.
  • Unlike the Prius, e-Power vehicles always run on the EV battery without switching between motor and engine, providing a quiet, smooth ride without needing external charging.
  • Nissan offered e-Power on the Qashqai in Europe and Note in Japan, plans to launch an upgraded version in the new Rogue in the U.S., and pursues cost cuts and lineup changes under CEO Ivan Espinosa.
  • Analysts warn Nissan risks running out of cash without a strong seller or partner as the company reduces workforce and plants in an ambitious recovery amid U.S. tariff challenges.
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techiexpert.com broke the news on Sunday, May 25, 2025.
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