US EditionWhat Makes a Public Health Campaign Successful?
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What Makes a Public Health Campaign Successful?
From encouraging smokers to quit to helping people be more active, public health campaigns have a long history of trying to shift behaviours with varied levels of success. What can we learn from looking at some of the most successful public health campaigns from the UK from the past 10 years and what lessons do they teach us about communications? Clarity That Cuts Through One of the most striking features of successful campaigns is their abilit…
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