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What Makes a Celebrity Beauty Brand Stick?

Summary by WWD
From Scarlett Johansson’s The Outset to Gwen Stefani’s Gxve Beauty, this year has seen a number of celebrity beauty brands shutter, despite the success of counterparts like Rhode and Rare Beauty.

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What Makes a Celebrity Beauty Brand Stick?

From Scarlett Johansson’s The Outset to Gwen Stefani’s Gxve Beauty, this year has seen a number of celebrity beauty brands shutter, despite the success of counterparts like Rhode and Rare Beauty.

·New York, United States
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WWD broke the news in New York, United States on Tuesday, September 29, 2026.
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