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What led to a muted brand response to Pride?

Summary by Social Samosa
In June 2025, brand-led Pride Month campaigns declined significantly across global markets, including India. Where earlier years were defined by rainbow-themed branding and solidarity messages, this year was marked by a noticeable reduction in corporate participation. According to a study by Gravity Research, 39% of respondents planned to reduce or eliminate Pride-linked marketing in 2025. In contrast, only 9% had indicated similar plans in 2024…
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Social Samosa broke the news in on Tuesday, July 8, 2025.
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