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What Is the Netflix Ads Method? A Lesson for Marketing that Excites Congress Merca2.0

Summary by Revista Merca2.0
During her participation as speaker at the National Marketing Congress 2025 (CNM), Lina Roncancio, Director of Measuring Strategy and Insights for Netflix Ads in Latin America, offered a talk that not only deepened the intelligent use of data to connect with audiences, but also made clear the new approach that Netflix has achieved leadership in digital advertising: less disruption, more emotional connection. After her participation in CNM 2025, …
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Revista Merca2.0 broke the news in on Wednesday, May 28, 2025.
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