US EditionWhat Is Target Account Selling?
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What Is Target Account Selling?
Target Account Selling (TAS) is a focused approach within the broader realm of sales strategies, particularly significant in business-to-business (B2B) models. It involves identifying and prioritizing potential clients – or accounts – that are deemed to have the highest potential for revenue and strategic value to a selling company. By concentrating sales efforts on these selected accounts, businesses aim to build deeper relationships and tailor…
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