What is fuelling bipolar buying among consumers

D2C ad spends fall 120-180 bps as returns rise 55%: Report

LS Digital has released an e-commerce report titled 'The Great Indian Commerce Shift', based on an analysis of more than 1.5 million orders across over 30 enterprise brands during the festive period from July to December 2025. The report points to changes in online shopping behaviour, suggesting a shift away from traditional linear purchase journeys. It describes what it terms ‘Bipolar Buying,’ where consumers split purchases between quick comme…

What is fuelling bipolar buying among consumers

New Delhi: Indian e-commerce is moving into a new growth phase in 2026, driven by a structural shift in how consumers discover, decide and purchase online, according to LS Digital’s latest report, The Great Indian Commerce Shift.  The report, based on an analysis of more than 1.5 million orders across 30+ enterprise brands during the festive season from July to December 2025, argues that consumer behaviour, media efficiency and fulfillment model…

Top 10 D2C Marketing Agencies In 2026

The Direct-to-Consumer revolution that began transforming India’s retail landscape over the past decade has now reached a critical inflection point in 2026. As traditional distribution channels give way to digital-first brand strategies, the role of specialized D2C marketing agencies has become indispensable. These agencies are not merely service providers but strategic growth partners who understand …