US EditionWhat is East Goes Global, the company that brought IShowSpeed to China?
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What is East Goes Global, the company that brought IShowSpeed to China?
After the internet-breaking China trip from IShowSpeed, netizens in China quickly turned their attention to what went on behind the scenes. Who chose the locations, activities and the local influencers that collaborated with Speed? Who made sure that Speed’s messaging was so resonant in China? Soon enough, they found out that it was East Goes Global, an LA-based marketing agency that specialises in managing Western, especially American celebriti…
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