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What Is an Identity Graph and Why Marketers Need One?

Summary by martech360.com
Imagine presenting your annual marketing results to the board. You confidently discuss channel performance, email open rates soaring, social engagement climbing. The next question is: ‘How did these activities help our pipeline grow?’ Suddenly, the gap between your tracked campaigns and real revenue feels huge. This isn’t just a nightmare; it’s the daily life for many marketing executives. They handle privacy rules, lost cookies, and customer in…
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martech360.com broke the news in on Tuesday, July 29, 2025.
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