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What is a Brand Ambassador?

Summary by Michael Brito - Building Brands Online
A brand ambassador is someone who genuinely loves a brand and promotes it by choice, not by contract. They aren’t paid or asked to promote anything. It’s personal for them. These people don’t follow a script or pose for a fee. They talk about products, refer friends, wear the merch, and offer feedback because they feel a real connection. Often, the brand aligns with something deeper in their identity. It reflects what they value and how they wan…
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Michael Brito - Building Brands Online broke the news in on Friday, June 20, 2025.
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