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What Impact will DTC Programs have on Generic Drug Prices? – RamaOnHealthcare
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What Impact will DTC Programs have on Generic Drug Prices? – RamaOnHealthcare
Chris O’Dell, SVP of market solutions at Turquoise Health, explains why the administration’s efforts aren’t likely to impact generics in the near future.Pharmaceutical Executive: What impact will DTC programs have on prescription drug prices?Chris O’Dell: I’m optimistic that they will have an impact in the long term. In the near term, however, what was announced [...]
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