US EditionXfinity Brings Jurassic Park Back to Life for Its Super Bowl Debut
The ad digitally de-ages the original cast to showcase Xfinity's connectivity preventing Jurassic Park's system failure, highlighting the franchise's lasting appeal for over 30 years.
- During this year's Super Bowl, Comcast Xfinity aired a 60-second commercial titled `Jurassic Park Works` that reunites the original 1994 cast, digitally de-aged, and directed by Taika Waititi.
- The campaign, the company says, celebrates Jurassic Park franchise's legacy while introducing it to a new generation, with David O'Connor calling it an extraordinary collaboration across Comcast NBCUniversal and partners.
- Executives stressed authenticity with original film production materials, John Williams' score and Industrial Light & Magic effects, as Jon Geiselman said, `This wasn’t about a cameo or a wink to the audience- it was about authenticity.`
- In the San Francisco Bay Area, fans encountered dinosaur projections on the Hobart Building, Jurassic off-roaders giving Lyft rides, Universal Orlando Resort's baby velocaptor `Tango` roaming the city, and a Philadelphia 76ers Jumbotron teaser.
- By posing an alternate outcome, the campaign subverts the original film's premise by imagining Jurassic Park worked because an IT fix kept systems online, letting the trio enjoy spa treatments and poolside dining, underscoring NBCUniversal's cross-company storytelling and the franchise's enduring power.
12 Articles
12 Articles
‘Jurassic Park’ Reunion: Sam Neill, Jeff Goldblum and Laura Dern Reprise Roles in Super Bowl Spot
What would “Jurassic Park” have looked like if everything simply…hadn’t gone wrong? Xfinity’s new Super Bowl commercial aims to show just that — and it reunited Sam Neil, Jeff Goldblum and Laura Dern to do so. In the spot for the big game, which is directed by Taika Waititi, fans are taken back to Spielberg’s original film, in the moment where the power failed and cut off the network. But this time, as a young Samuel L. Jackson ominously says he…
Original ‘Jurassic Park’ Stars Sam Neil, Laura Dern and Jeff Goldblum Reunite for Xfinity Super Bowl Commercial
Comcast is taking a little time out of the telecast of Super Bowl LX on NBC to conduct some business. The cable giant, which is also NBC’s corporate parent, will run a 60-second commercial for its Xfinity video service during the Super Bowl that reimagines the premise of 1993’s “Jurassic Park,” the first of seven […]
Coverage Details
Bias Distribution
- 67% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium
